Marketing Director

Position Summary

The Pines Preservation Guild’s Marketing Director is responsible for developing strategies to boost The Pines Preservation Guild’s network, metrics, and reputation via advertisement, branding, and engaging marketing, ensuring the success of our mission. This position will provide a monthly report to the President and attend appropriate The Pines Preservation Guild’s virtual meetings as scheduled. The ideal candidate is ideally a self-starter, and passionate promoter of historic preservation, architecture, and sustainable development in Moore County.

Key Responsibilities

• Deploy marketing and public relations campaigns from ideation to execution 

• Ensure content shared on digital channels is optimised to achieve marketing objectives

• Measure and report on the performance of marketing and PR campaigns, gain insight, and assess against goals

• Track and analyze the performance of advertising campaigns

• Manage the marketing and PR budget

• Create, oversee, approve, and ensure all marketing material is in line with our brand identity

• Manage and respond to negative feedback on social media

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, email, social media, lead generation campaigns, copywriting, performance analysis, etc.

• Collaborate with Board on editorial calendar to ensure The Pines Preservation Guild’s production of valuable and engaging content for our website and blog that attracts and converts our target groups

• Communicate measurable results with the Board to analyze The Pines Preservation Guild’s goals and mission.

• Produce content across a number of platforms (online, video, social and mobile) that will help influence followers, partners, and donors, and drive engagement.

Board Member Responsibilities

• Provide inspired leadership for The Pines Preservation Guild

  • Represent The Pines Preservation Guild with the highest standard of integrity and transparency

    • Duty of care, duty of loyalty, duty to act in good faith, duty of obedience

  • Model commitment to our mission, vision, and core values to those within and without our organization.

  • Maintain confidentiality to include, but not limited to, The Pines Preservation Guild’s board meetings, Standards of Operation, policies, and financial records to persons inside and outside of the organization unless deemed appropriate by the executive team to release information.

  • Promote a spirit of teamwork through modeling the way of accountability, effective communication, integrity and creative problem solving.

  • Participate in philanthropic networks. Stay abreast and monitor trends in the nonprofit and foundation world. Identify and undertake professional development and training.

• Must participate in The Pines Preservation Guild’s “Intro to Historic Preservation” training class prior to start of term of service.

• Identify and recruit individuals, businesses, and community based organizations that may sponsor or donate funds for the benefit of The Pines Preservation Guild, in line with strategic priorities and funding plan.

• Follow the bylaws, conflict of interest, and any other policies or publications founded by The Pines Preservation Guild, and take seriously the legal, fiscal, and ethical responsibilities the Board carries

• Prepare for, attend, and conscientiously participate in board meetings and events.

• Sign official documents of the organization, as required. 

• Submit monthly report of committee activities, and annual committee AAR, budget and strategic plan that are in line with The Pines Preservation Guild’s overall strategic plan and program initiatives.

• Keep a digital notebook which contains, at minimum, copies of committee monthly reports, and After Action Reports (AARs) for the designated position duties or programs.

• Maintain and update position description and submit annually to the President for review.

• Participate in recruiting of staff/volunteer/board members, specifically taking the lead on planning for their own succession and offering up recommendations to the board.

Volunteer and Committee Management

• Responsible for recruiting, training, and establishing committee members, to include user roles and responsibilities, access to necessary Google Drives, Asana, and other committee software and programs

• Delegate committee tasks to volunteers as needed, working with the Operations Director to establish position descriptions, necessary SOPs, and rewards & recognition

• Support volunteer communication with the board, to include organization announcements, updates, etc.

• Track committee volunteer hours and submit monthly.

Time Required

20 hours per month on average, more time may be required for budget preparation and year end | Term of Service: 2 year

Qualifications & Special Skills

Skills should include, but are not limited to: 

• Transparent and high integrity leadership.

• Strong personal interest in historic preservation, architecture, and/or urban planning.

• Committed to accuracy, transparency and timeliness.

• Strong interpersonal skills including relationship and trust building, communication and listening, and personal engagement.

• Experience communicating social media marketing and metrics

• An understanding of the conventions and ‘best practice’ of specific social media platforms

• Knowledge of website and marketing analytics tools.

• Working knowledge of advertisement campaigns and tools.

• Experience using scheduling tools.

• Experience leading and managing SEO/SEM.

• Able to understand marketing research and statistical analysis.

• Strong Decision-making skills.

• Creative problem-solving techniques.

• Familiarity with some of the following or similar software: Microsoft Office Suite, Google Suite, Asana, Canva, Adobe Creative Suite, Squarespace.

• Project Management.

Preferred Qualifications

• Experience working with remote teams.